love of the colour blue

Saturday 7 June 2008

KitKat



Did You Know... KitKat was once blue?
Seriously. KitKat may be famous for its red white wrapper, but it did, however, sport a blue wrapper in 1945 when plain chocolate was used due to shortages of milk after the war. The Blue KitKat was withdrawn in 1947 when the standard milk chocolate KitKat was reintroduced.


If anyone has an image of a genuine 1945-47 "blue KitKat" I would love to see it...

1 comment:

KC said...

I was researching on the KitKat advertisement history and saw your site. I've been looking for the legendary blue KitKat too and was lucky enough to find it on this site, do take a look, it has so many other KitKat ads, very interesting.

http://www.digitalnewsagency.com/stories/4927-kit-kat-celebrates-its-75th-anniversary